Google Marketing Platform Training

Learn how to drive sales and measure results with your Google toolbox.

At our Google Marketing Platform half-day training, you’ll get an overview of what’s going on in the Google world – what are all these products and how do they fit together?

This half-day quickstart will conclude with a happy hour event where you’ll get to relax and pick the brains of our consultants, who work in the platforms every day.

That’s right – our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Marketing Platform

With the recent changes to the Google Marketing Platform, formerly the Google Analytics 360 Suite, we have new tools, new names, and new ways to solve problems. Google Marketing Platform (GMP) contains a number of tools for ad serving, audience-targeting, site testing & personalization and website analytics. Google Marketing Platform contains:

  • Google Display & Video 360
  • Google Search Ads 360
  • Google Analytics 360
  • Google Tag Manager 360
  • Google Optimize 360
  • Google Surveys 360
  • Google Data Studio

In this half-day workshop, we’ll walk you through the value of each tool and help you make sure any GMP tools that you have are connected correctly. Through case study presentations and a conversational approach, we’ll talk about what challenges you’re facing in implementing these products or strategies, how to overcome common barriers, and how to get stakeholders to buyin.

This workshop is designed for C-Level executives to offer a high-level overview of the capabilities, benefits, and roadmap of Google Marketing Platform.

The icing on the cake is that after class we’ll (most likely) have a happy hour where you can pick the brains of our consultants/trainers who work in these products, getting a better understanding of how these tools can benefit your organization!

The Google Marketing Platform (GMP) quickstart will help you unlock the true value of your tools. You’ll learn what the GMP can do for your business, understand how to get more from your paid media budget, and master your data with our most advanced tracking techniques.

Michael Bartholow
Director of Enterprise Platforms – Bounteous