Data Visualization and Google Data Studio Workshop

Communicate the right message with the data you choose and how you share it.

Data fuels the conversations, decisions, and results for any digitally-motivated organization, so information visualization is the key to running your business with agility and efficiency. In 2020, marketing and analytics leaders need to own the ability to turn complex information into a resource that can be understood and interpreted insightfully.

Google Data Studio is a cloud-based visualization solution. Though it’s free to use, the features are in-depth and give you the tools you need for organizing, customizing, and analyzing your data.

Data Studio 101 – Essentials

This course focuses on the free reporting tool, Data Studio, and visualizing data from Google Analytics and beyond. Experience with programming or graphics programs is not needed. Carefully balancing theory and practice, you’ll spend most of the day in an interactive and collaborative workshop and will leave with professional, completed reports for your website!

Who Should Join This Course?

This course is designed for marketers, analysts and anyone who relies on communicating actionable data. Google Analytics data will be used for this course. You do not need to have your own Google Analytics account in order to participate, however, we do recommend attending at least the Google Analytics 101 course and if possible, Google Analytics 201 as well. No need to be a Google Analytics expert, however knowledge of key concepts along with metrics and dimensions will be enough to use the data in meaningful ways.

101 Core Concepts

  • Introduction to data elements and Google data sources.
  • Overview of the data pipeline from collection to visualization.
  • Building visualization and reporting narrative.
  • Leveraging style tools for executive-level communication.
  • Audiences and segmentation analyses.
  • Collaboration and exporting tools for automation.
  • Adding interactivity to reports for user engagement.
  • Workflow and utilizing the data exploration tool

By The End of This Course You’ll Be Able To:

  • Apply an insights-forward reporting strategy
  • Distinguish between types of data connectors and data sources and use them effectively.
  • Identify key points in your data narrative for designing dashboard data elements.
  • Compose a report with data elements ranging from tables, line charts, sparklines, maps, and others.
  • Customize charts for maximum clarity and storytelling along with interactivity.
  • Use chart data options to go further with advanced choices around elements like trend lines, scale, axes, and custom formatting.
  • Explore best practices in the data visualization practice and current trends.
  • Polish off a report with branding and design elements.
  • Connect to Google Ads, Search Console, YouTube.
  • Organize and automate reporting delivery.

An In-Class Review

I really enjoyed today’s session due to the clarity with which the concepts and ideas were explained. There is a ton of content about Google Data Studio online, but most of it is overcomplicated and hard to follow. This was the exact opposite.

Data Studio Attendee

Data Studio 201 – Advanced

This course focuses on the free reporting tool, Data Studio, and visualizing data from Google Analytics and beyond. Experience with programming or graphics programs is not needed. Carefully balancing theory and practice, you’ll spend most of the day in an interactive and collaborative workshop and will leave with professional, completed reports for your website!

Who Should Join This Workshop?

Individuals and leaders who know the ins-and-outs of Google Analytics metrics and dimensions. No technical or tracking experience is required, but an understanding of how data is collected and what customized data is available (ie. events or custom dimensions) is preferred. If you have mastered Google Analytics 101 and/or 201, you’re ready to elevate your skills with visual data intelligence.

201 Core Concepts

  • Connecting to other data sources beyond Google Analytics.
  • Creating advanced custom calculations.
  • In-depth audience building and segmentation.
  • Cleaning and expanding Google Analytics data in Data Studio.
  • Blending data sources.
  • Custom campaign attribution
  • Adding advanced interactivity to visualizations.
  • Community visualizations overview.
  • Intro to connecting to BigQuery for app and next-generation Google Analytics data.

By The End of This Course You’ll Be Able To:

  • Enhance your analysis strategy by diving into exploratory analysis with segmentation.
  • Explore best practices in the data visualization practice and current trends.
  • Expand data connection opportunities with Google Sheets and Third-Party connectors.
  • Create your own calculated fields and dimensions for data cleaning, conversion rates, running calculations, and more.
  • Show your audience the full story by slicing-and-dicing the data with custom dropdowns and meaningful drilldowns.
  • Blend data between multiple origins into one data source.
  • Use Google Sheets for advanced and automated content analysis.

An In-Class Review

I really enjoyed today’s session due to the clarity with which the concepts and ideas were explained. There is a ton of content about Google Data Studio online, but most of it is overcomplicated and hard to follow. This was the exact opposite.

Data Studio Attendee