Google Data Studio Workshops

Communicate the right message with the data you choose and how you share it.

Data fuels the conversations, decisions, and results for any digitally-motivated organization, so information visualization is the key to running your business with agility and efficiency. Now more than ever, marketing and analytics leaders need to own the ability to turn complex information into a resource that can be understood and interpreted insightfully.

Google Data Studio is a cloud-based visualization solution. Though it’s free to use, the features are in-depth and give you the tools you need for organizing, customizing, and analyzing your data.

Our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Data Studio 101

Get familiar with the free reporting tool Google Data Studio, which helps you visualize data from Google Analytics and more. This interactive workshop will take you through the basics of creating Data Studio reports and data visualization best practices.

Business Benefits
  • Gain the knowledge to integrate your own Google Analytics data into a Google Data Studio report.
  • Learn best practices behind successful data visualization.
  • By the end of the course, own a report that you can share within your organization.
Who Should Attend?
  • Data analysts looking to create and manage their own reports.
  • Marketers who are interested in learning how data visualization can benefit their marketing efforts. 
  • Executive leadership who wants to better understand how reports and dashboards can help tell a story of how the business is doing.
  • Common attendee roles: data analyst, marketer, data scientist, executive leadership.
Need-To-Knows
  • It is strongly recommended, but not required, that attendees have access to a Google Analytics account prior to class.
  • It is strongly recommended, but not required, attendees are familiar with Google Analytics prior to class. Check out the Google Analytics 101 course to get up to speed.
Course Overview

Review of Key Concepts for Reporting
Review the basics of what to know before diving into Data Studio, including some Google Analytics basics.

Introduction to Data Studio
Get familiar with permissions, sharing options, the interface, and find out what Data Studio is all about.

Connecting Your Data
Learn to distinguish between the different types of data connectors and data sources and how to use them effectively.

Creating a Report
Compose a report with different data elements ranging from tables, line charts, sparklines, maps, and others.

Visualization Strategy
Explore best practices in data visualization practice and current trends.

Style Customization
Customize charts for maximum clarity and storytelling along with interactivity. Polish off a report with branding and design elements.

Basic Data Customizations: Filters & Segments
Go through different ways of customizing your data including importing segments from Google Analytics to creating your own filters.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.

Data Studio 201

This interactive workshop will take you through advanced concepts of creating Google Data Studio reports through advanced data integrations and custom reporting features.

Business Benefits
  • Gain the knowledge to fully customize data sources beyond Google Analytics into a Google Data Studio report.
  • Learn the different sources and methods of connecting your data to a report.
  • Understand the basic concepts of successful visualization.
Who Should Attend?
  • Data analysts looking to create and manage their own reports with advanced reporting features and integrations.
  • Marketers who are interested in learning how data visualization can benefit their marketing efforts. 
  • Executive leadership that wants to better understand how reports and dashboards can help tell a story of how the business is doing.
  • Common attendee roles: data analyst, marketer, data scientist, executive leadership.
Need-To-Knows
  • It is strongly recommended, but not required, that attendees have access to a Google Analytics account prior to class.
  • It is strongly recommended, but not required, attendees are familiar with Google Analytics prior to class. Check out the Google Analytics 101 course to get up to speed.
Course Overview

Connecting to Data Sources Beyond Google Analytics
Expand data connection opportunities with Google Sheets and Third-Party connectors.

Adding Advanced Interactivity to Visualizations
Show your audience the full story by slicing and dicing the data with custom dropdowns and meaningful drill-downs.

Regular Expressions
Learn the basics of regular expressions to allow full customization and granularity of data within reports.

In-Depth Audience Building and Segmentation
Enhance your analysis strategy by diving into exploratory analysis with segmentation.

Creating Advanced Calculations
Create your own calculated fields and dimensions for data cleaning, conversion rates, running calculations, and more.

Spreadsheet Data Source
Use Google Sheets as another way to provide data in reports.

Blending Data Sources
Blend data between multiple origins into one data source.

Community Visualizations Overview
Use custom visualizations that aren’t available out of the box built by third-party developers to allow easy plug and play with your own data.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.