NEW: Google Marketing Platform Quickstart
Our half-day “quickstart” workshop around the Google Marketing Platform is designed to help decision-makers get up to speed on product capabilities, how they work together, and if your existing products are set up correctly!
Google Analytics Seminars
Explore using Google Analytics to gather more meaningful data, analyze it better, and make your website perform. From basic definitions to event tracking to cross-domain tracking, we have you covered.
Search Advertising Seminars
Search Advertising (formerly Google Ads Seminars) covers the basics of paid search, incorporating relevant examples and encouraging strategies for sustained growth to incorporate strategy and maximize budget.
NEW: Display & Media Advertising Seminars
The Display & Media seminars are designed to teach attendees display advertising best practices through the Google Display Network and enterprise products like Display & Video 360.
Google Tag Manager Workshops
Learn the ins and outs of Google Tag Manager with Google Analytics in our hands-on workshops - from working a full site implementation to using features like Zones and approval workflows in Google Tag Manager 360.
Google Data Studio Workshop
Get familiar with free reporting tool Data Studio, which helps you visualize data from Google Analytics and more. This one-day interactive workshop includes professional reports related to your website.
Google Optimize Workshop
You have the visitors — get them to take action. We cover the basics of Google Optimize, a free tool that can be used to easily test your website. This collaborative workshop covers the various types of testing, from A/B tests to the beginnings of personalization.
NEW: Google BigQuery Workshop
This workshop is designed to give you a thorough understanding of how Google Analytics 360 data can be accessed through BigQuery for powerful insights.