Choose The Right Training
Use our tools and suggestions to help you decide which courses to take!
Picking which courses to take can be difficult, especially when trying to balance prior knowledge with a limited budget. We’ve created a few resources below to help you decide the best courses to attend. Additionally, we have a few general recommendations on picking the right course:
Start With The Basics We recommend that almost everyone starts with a 101 course, regardless of discipline or experience. Our courses build on each other, and often the beginner course is helpful to reinforce core concepts, clear up misunderstandings, and review best practices.
Read The Course Descriptions The best way to get a feel for our courses and what we cover in each course is to read the individual course pages.
Maybe you’ve recently been hired or had Google Analytics added to your job title. Perhaps you’ve even used Google Analytics before, but just want to make sure you really get it. We recommend almost everyone starts with Google Analytics 101, where they learn basic definitions and how to use the interface. Google Analytics 201 digs deeper into strategy and how to answer questions with Google Analytics analysis. Optionally and where available, consider adding Google Data Studio 101 to learn how to more effectively communicate your data with visually appealing reports.
Are you in charge of “managing” Google Analytics for your organization? This can include everything from making sure your data is collecting properly, making sure the right people have access, and adding tracking to your website. For these advanced concepts, we recommend you take Google Analytics 301 to learn the ins and outs of the administration side of things as well as our Google Tag Manager workshop to learn how to implement tags with the best tools available. Technical skills not required, but certainly helpful. Optionally and where available, consider adding Google Optimize and learn how to create and run site experiments to improve your on-site experience.
Geared towards the digital marketer who wants to know a little bit about everything. If you wear many hats at your organization or you’re the go-to-person for all things digital, this is for you. Learn the basics of Google Analytics and how to get value from the reports while also learning how to correctly set up and run Search Advertising campaigns for your organization.
Whether managing Google Ads (formerly AdWords) for your company or working with an outside agency, our Search Advertising courses are designed to build on each other, covering best practices throughout. Search Advertising 101 covers the basics and provides chances to ask questions about keyword research and account structure. Search Advertising 201 focuses on more advanced features and dives into analysis. Optionally, and where available, consider adding Google Optimize and learn how to use experiments to improve your on-site experience.
Maybe you’ve been using Google Analytics and Google Ads for years and you like to keep up with the latest products from Google. Maybe you need to evaluate what tools are available before making decisions for your team or organization. Get caught up quickly with our trainings, designed to give you the reasoning how each tool can help improve your website and analytics needs, and learn enough skills to make you dangerous with each tool.