Choose The Right Training

Use our tools and suggestions to help you decide which courses to take!

Picking which courses to take can be difficult, especially when trying to balance prior knowledge with a limited budget. We’ve created a few resources below to help you decide the best courses to attend. Additionally, we have a few general recommendations on picking the right course:

Start With The Basics We recommend that almost everyone starts with a 101 course, regardless of discipline or experience. Our courses build on each other, and often the beginner course is helpful to reinforce core concepts, clear up misunderstandings, and review best practices.

Read The Course Descriptions The best way to get a feel for our courses and what we cover in each course is to read the individual course pages.

The “Digital Analytics Beginner”

Maybe you’ve recently been hired or had Google Analytics added to your job title. Perhaps you’ve even used Google Analytics before, but just want to make sure you really get it. We recommend almost everyone starts with Google Analytics 101, where they learn basic definitions and how to use the interface. Google Analytics 201 digs deeper into strategy and how to answer questions with Google Analytics analysis. Optionally and where available, consider adding Google Data Studio 101 to learn how to more effectively communicate your data with visually appealing reports.

Recommended

Google Analytics 101
Google Analytics 201
Google Data Studio 101*

The “Administrator”

Are you in charge of “managing” Google Analytics for your organization? This can include everything from making sure your data is collecting properly, making sure the right people have access, and adding tracking to your website. For these advanced concepts, we recommend you take Google Analytics 301 to learn the ins and outs of the administration side of things as well as our Google Tag Manager workshop to learn how to implement tags with the best tools available. Technical skills not required, but certainly helpful. Optionally and where available, consider adding Google Optimize and learn how to create and run site experiments to improve your on-site experience.

Recommended

Google Analytics 301
Google Tag Manager 101
Google Optimize 101*

The “Digital Marketer”

Geared towards the digital marketer who wants to know a little bit about everything. If you wear many hats at your organization or you’re the go-to-person for all things digital, this is for you. Learn the basics of Google Analytics and how to get value from the reports while also learning how to correctly set up and run Google Ads for your organization.

Recommended

Google Analytics 101
Google Analytics 201
Google Ads 101
Google Ads 201

The “Traffic Driver”

Whether managing Google AdWords for your company or working with an outside agency, our Ads courses are designed to build on each other, covering best practices throughout. Google Ads 201 covers the basics and provides chances to ask questions about keyword research and account structure. Google Ads 201 focuses on more advanced features and dives into analysis. Optionally, and where available, consider adding Google Optimize and learn how to use experiments to improve your on-site experience.

Recommended

Google Ads 101
Google Ads 201
Google Optimize 101*

The “Technophile”

Maybe you’ve been using Google Analytics and Google Ads for years and you like to keep up with the latest products from Google. Maybe you need to evaluate what tools are available before making decisions for your team or organization. Get caught up quickly with our trainings, designed to give you the reasoning how each tool can help improve your website and analytics needs, and learn enough skills to make you dangerous with each tool.

Recommended

Google Data Studio 101*
Google Tag Manager 101
Google Optimize 101*

Not sure what training is right for you?
Take our quiz.

Need to decide where to start? We've put together a short quiz to try
to and suggest the correct course for you to attend! Begin the quiz
by choosing either Google Analytics or Google Ads below.

1. Have you ever used Google Analytics?

Next

2. Have you used any other web analytics service?

Next

3. Do you log into your web analytics account at least once per week?

Next

4. Do you know the difference between an account, web property, and view (profile)?

Next

5. Do you know the difference between dimensions and metrics?

Next

6. Have you set up goals in Google Analytics?

Next

7. Have you ever used campaign tagging parameters to track marketing efforts?

Next

8. Are you able to define 'bounce rate' as it relates to analytics?

Finish

We've Tallied the Results and...

It's a judgement call, really. If you can spare the time & money, we recommend both; but if you have to choose just one day, we think 201 is a good fit.

Google Analytics 201 (Intermediate)

Become an advanced Google Analytics user. Read the Course Description

Google Analytics 301 (Advanced)

Learn the intricacies of implementing Google Analytics. Read the Course Description

We've Tallied the Results and...

That was easy, right? Based on your answers, it looks like you're a good fit for . . .

Google Analytics 201 (Intermediate)

Become an advanced Google Analytics user. Read the Course Description

But if you'd like to refresh your knowledge, you can start with . . .

Google Analytics 101 (Beginner)

Get a comprehensive introduction to Google Analytics. Read the Course Description

We've Tallied the Results and...

Not too bad, huh? Based on your answers, it looks like you're a good fit for . . .

Google Analytics 101 (Beginner)

Get a comprehensive introduction to Google Analytics. Read the Course Description

And if you want to advance your knowledge even further . . .

Google Analytics 201 (Intermediate)

Become an advanced Google Analytics user. Read the Course Description

1. Have you ever used Google AdWords?

Next

2. Have you done keyword research for an AdWords campaign?

Next

3. Do you know all of the keyword match types?

Next

4. Do you understand how campaign budgets work?

Next

5. Can you define the following PPC metrics: clicks, impressions, and Avg. CPC?

Next

6. Do you know how to pull a search term report?

Next

7. Do you understand the basic campaign settings?

Next

8. Do you know which factors determine ad position?

Finish

We've Tallied the Results and...

Not too bad, huh? Based on your answers, it looks like you're a good fit for . . .

Google AdWords 101 (Beginner)

Get a comprehensive introduction to Google AdWords. Read the Course Description

And if you want to advance your knowledge even further . . .

Google AdWords 201 (Intermediate)

Become an advanced Google AdWords user. Read the Course Description

We've Tallied the Results and...

That was easy, right? Based on your answers, it looks like you're a good fit for . . .

Google AdWords 201 (Intermediate)

Become an advanced Google AdWords user. Read the Course Description

But if you'd like to refresh your knowledge, you can start with . . .

Google AdWords 101 (Beginner)

Get a comprehensive introduction to Google AdWords. Read the Course Description